Marketing is an on-going event. Businesses that are successful never cease to create awareness in the minds of their present customers and potential future customers.
As a consultant, potential clients will never hear about you or your services if you don’t apply marketing consistently throughout your consulting practice.
Here are 3 Keys to Marketing Success As a Consultant:
#3: Article Marketing
Great websites such as ezinearticles.com enable entrepreneurs and experts to voice their knowledge. By creating a base of knowledge, folks who are looking for information regarding particular subject matter can find you and your expertise. By creating an easy to use and accessible method of viewing your expertise, potential clients can decide whether to use you as the de facto standard.
Article marketing may be slow; however if you write high quality articles once, for many years those same articles will serve as free advertising and set you up as the expert to go to. Consider article marketing as a dividend or royalty. It’s value can increase in time.
#2: Other Networks
Those who know and care about what you do can assist you in your consulting goals. However, those relationships have to be developed if none exist and if they do exist have to be nurtured. No one likes to be used or thought of as being used. Maintaining communication with your influential network will enable you to know of their goals and what your network members are doing. These folks will help you if they perceive you as accepting and understanding of their help.
Also, key influencers within these groups can introduce you to others. If these key influencers are determined to assist you and see what you’re proposing as valuable, then they will make personal introductions and connect you with possible customers. Cultivate and cherish these relationships.
#1: Getting Exposure
Depending where you live, you might have a number of publications aimed at your community or surrounding location. Get to know what these community newspapers are focusing on. See if there’s a way you can give them great information. Perhaps writing an article once a month on your particular specialty that has a wide effect on the community at large? Perhaps being one of their in-house event speakers?
Whatever you choose, ensure that you’re helping that organization achieve its goals. And by focusing on helping that organization achieve their goals, you can achieve your own.
These 3 keys to Marketing Success As a Consultant will help you develop the overall strategy to grow your practice. Feed and water and watch your practice grow!