Cold Calling Tips – How To Get A Retail Buyer Interested In Your New Product

If you have a new product idea that you feel would sell like crazy, but don’t know how to get in contact with a retail buyer, then this article will be the best article you have ever read.

Getting your new product into major retail stores can seem like an impossible task but it’s not.

The first thing you need to do is get in contact with a retail buyer.

When you are first starting out, the best and most cost effective way of contacting a retail buyer is by getting on the phone and calling them directly.

Cold calling can be intimidating but it’s one of the best ways of speaking with an actual buyer without spending thousands of dollars attending tradeshows.

Cold Calling Tips – How To Get A Buyer On The Phone

Before you call a retail buyer, you need to get their contact information and you also need to do research on their store.

There are plenty of online databases that have up to date information on all the retail buyers of major chains. These databases also have valuable insight such as the amount of stores, what type of products that carry and also multiple ways of getting in contact with the buyer such as phone number or email address.

Once you get the name and number of the buyer you want to contact, now you need to develop a script of what you want to say to get them interested in hearing more about your product.

Developing a Cold Calling Script

Knowing that retail buyers get hundreds of prospective vendors calling them every week, you have to say something to differentiate yourself and help you stand out from everyone else.

When I was sales director for a new sporting goods product, I had to call thousands of retail buyers. I developed a script that allowed me to sell over 1million units in the first year.

I got into major retail accounts that most people said was impossible for a new product with zero retail sales.

So what can you say to get a retail buyer interested in your new product?

You have to quickly build rapport by telling a brief but compelling story how you came up with your product.

Then you need to add all the benefits of how your product is going to make the retailer a lot of money.

You don’t want to fill your pitch with hype, but you do want to speak confidently about your product and how you are going to market it in such a way that everyone will be talking about it.