Keep the Video Page Light
Search engine algorithms send people to quicker loading sites first. It could easily be the difference in you being on the first page of search rankings to being ranked further down. That’s why improving your page load time is really important.
You should also consider the video player size on the page and the resolution: should it really be in HD? Also, consider the file types; MPEG4, SWF or Flv? Some would load quicker than the others. Consider which device is it going to be watched on.
Look after the image compression on the page as well; JPEGs weigh at least 10-20% less than a PNG file. Rescale the image if necessary.
The Title Is Important
You’ll just have 3 seconds to impress someone to click on the link to the video when it appears in the search results. Thus, you should keep the title clear, concise and to the point. Select the keywords that relate to your main topic and how promising they sound compared to other videos. Use Google AdWords’ Keyword tool to look up some good ones.
Surround Your Video
When search engines look up a video, they not only look at the content of the video, but also at the other content on the page to check the relevance. All the content put together, the words and pictures included, tell the search engine about the focus of the content and how well targeted it is.
Link It Up
Provide for a link to your other videos within the video. YouTube lets you do this easily with Annotations, other services allow for related links at the end of the video.
Even with all the new search engine algorithms, Meta tags still are the index for searches. If you use specific and focused keywords well enough, you can easily improve your search engine rankings. Try having the same information as your page and video title in the Meta tags.
Use the URL
Search engines also use the video’s URL to form their hypothesis. So, instead of just using a generic URL, try using precise words in relation with the video content. You should just display one video per page; to make sure the search engines focus on only that particular video.
Should You Use YouTube?
Not only is it a video hosting service, it’s also the second biggest place where people search for a video (after Google)! So, if you want your video to get noticed, you need to have a YouTube presence. It helps in developing your brand awareness and also makes it easier for your video to be shared socially.
However, if your video is about engagement or a product demo, you might want it to be seen on your website as well. Use the embed code from YouTube after you upload your video there to embed it on your website. It will mean that you can still reap rewards through the Google/YouTube SEO results on your website.
Search engines are displaying video links on top of the results page and a proper use of tags and keywords will increase the odds of your video and company name to be displayed on top of the search results.
By Shubhit S.