Dubai Refreshment (P.J.S.C.) is a milestone in Dubai in more routes than one! Deliberately situated on exchange number two on the bustling Sheik Zayed Highway, the brand Pepsi is one of the principal sights for guests entering the city. More critical is the way that the organization viably presented the Pepsi scope of items to the UAE and has been doing likewise effectively for more than 50 years.


The business started as a restricted obligation organization by Decree of His Highness, The Ruler of Dubai and in July 1994, it corrected its status as a Public Shareholding organization. In 1962 DRC was designated as the sole franchisee and wholesaler for Pepsi Co. The organization’s vision has dependably been to be one of the lower Gulf’s driving refreshment organizations, driven by top gauge individuals, outfitted with the correct apparatuses and strong frameworks. A wide conveyance arrange guarantees Pepsi items are promptly accessible to clients everywhere throughout the UAE and the world.

The Middle East – and the UAE specifically – is one of the key development markets without bounds for Pepsi and with the colossal youth populace that is rising in this district, the soda pop market is set to quicken. DRC and Pepsi expect to put resources into a major approach to extend dissemination, develop the item portfolio and energetically advertise marks so as to fabricate a more grounded association with purchasers, and understand the development potential for its business in the UAE.

The item run delivered by DRC has developed to the point of being unrecognizable from those first days of generation five decades prior. New line augmentations keep on being included and the item portfolio today incorporates Pepsi, Diet Pepsi, Pepsi MAX, Mirinda Orange, Mirinda Green Apple, Mirinda Lemon, Mountain Dew, Shani, Evervess Soda, Evervess Tonic, Evervess Ginger Ale and in addition 7UP, Diet 7UP and Aquafina Pure drinking water.

As far as packaging innovation, DRC has the biggest limit in the lower Gulf and in addition the most progressive PET/Non Returnable Bottle. The quantity of bundles in which the different brands are created has likewise expanded. At the beginning, the organization was delivering just returnable glass bottles yet from that point forward the item extend has now been expanded to Cans, PET, Non Returnable Bottles and Bag in Box, for post mix machines, all of which are accessible in various sizes.

Having been working in Dubai for 50 years, Dubai Refreshments is a steadfast supporter of some of the Government of Dubai’s drives that have helped immovably build up the Emirate as a standout amongst the most energizing goals on the world guide.


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