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Facebook currently has more than 1000 million users and is estimated to average 25 minutes per day on the network. Imagine reaching only 0.1% of those users whose profile matches your country and language.
would be talking about for At least 100,000 potential to promote your business, make them get the right information, could represent a valuable your services or products market customers. Considering this, do you think it is worth learning everything you need about Marketing on Facebook? Well, if you want to know how to promote your business using this great social tool, today I share how.
Create a Fan Page for your Business (Fan Page)
The first step and perhaps the most important is to create a specific page for your business or company, which will allow you can do some promotional activities not do it directly from your profile, so that anyone interested can dig deeper and communicate directly. There are pages of different classes and their creation is totally free. This is a simple tutorial to create a page for your business on Facebook.
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How To Marketing on Facebook
Once you’ve created your page, then the following actions will help to expand the popularity of your brand, product or service:
Invite your friends to become a fan of your page. For this you can use the function “suggest this page to your friends.” This works very well and be a direct invitation is very likely that a good number of friends become fans immediately. From this moment, they are linked to content that you post and every time they click on “like” then you will be helping to expand your possibilities to reach more potential customers which in this case are the friends of your friends. This strategy is called: Viral Marketing. What happens next is that the friends of your friends can optionally also click the button “like” and thus reveal their preference of this page to your network of friends.
Upgrade the wall of your page regularly with useful information. What you post on your page should be valuable information to your customers plus deals and news, not only advertising.
Create trust relationships. You do this by talking and responding to the concerns of those you write to your wall.
Occasionally conducts surveys of opinion with your fans so you can create interactivity while to get feedback about your business or product.
Promotes consumption. Once your fan base this growing, then it is time to offer any special offers that promotes consumption. Or a prize for suggesting the page with your friends.
Includes FB logo on your print advertising so that your customers can know that already are in social networks and get you or recommend your business.
Invest in Paid Advertising
The next important step your promotion strategy for your business is to invest in paid advertising. Facebook offers excellent marketing system that allows you to create a detailed customer you are looking profile. For example, if your product to promote outside sportswear for ladies, then when creating the announcement of this product, you can focus it to be seen specifically:. “persons of both sexes (Buying), single and married, ranging in age from 14-35 years who speak Spanish and who reside in the city of Mexico” (for example) Additionally, the program works by a pay per click. This means that, having chosen this segment of users who see your ad, only pay for those who click on the ad and you are really interested in knowing more. Imagine the potential of this mechanism! You can get exactly who you want to reach and maximize your advertising investment.