Tag Archives: make

7 Top Secret Weapons of Business Success

Many people think there is some secret sauce to success in business. I think what people are really looking for are the shortcuts to success. The short answer is that there are no shortcuts. But for there are some things you can do in your business that will increase your odds of success.

In my opinion, there are 7 things that you can use as your secret weapons to success. These 7 secret weapons are common areas you can focus on that will dramatically increase your business and wipe-out the competition. While these 7 secret weapons are simple on the surface, they all take time, patience, and working with a team to carry out. Read More »

7 Low Cost Ways to Promote Your Business

There are numerous ways in which to promote your business and today my challenge was to see how many I could come up with that were either zero or low cost. After a brief brainstorming session, I was surprised to see how many I’d managed to come up with and they are probably just the tip of the iceberg. They are all tried and tested methods, all of which can work though the results may also depend on the business you are in. Here are my top 7: Read More »

Top 10 Membership Marketing Tips

Membership organizations have two core goals – to attain and retain members. Members are the lifeblood of any membership company and without being able to recruit new members and keep them as happy, re-subscribing members, you will soon find yourself in hot water.

Marketing can be used to help gain new members and to reinforce the value proposition to existing members. Many membership organizations put off marketing because they feel it’s expensive and too time consuming. However, there are many marketing activities that even the most limited association can undertake.

So what are our top 10 membership marketing tips? Read More »

Keep Your Job Search From Self-Destructing: 5 Ways

Today’s job search process has become extremely complex and it’s easy to make a single mistake that causes the whole project to self-destruct. Here are a 5 tips to keep your job search alive, as you deal with bizarre questions on job interviews, conflicting advice on writing your resume and a whole lot more.

(1) Google your own name. You can bet recruiters and employers are doing this. If you want to post personal information about yourself, create a private group and invite only close friends and family members. Occasionally someone with a grudge could post a doctored photo of you anywhere or take advantage of a moment when you’re not expecting to be photographed. Report abuse to Facebook and, if appropriate, law enforcement. Read More »

A Beginners Guide to a New Management Position

We all know there is a weak spot in everything that exists. For a tree, the weak spot is the limb. For our careers, it’s a new job, especially a promotion into management.

The reason it is a weak spot, is that we arrogantly think that what got us here will continue to serve us well going forward. That thinking is the trap. We fail to realize that with each promotion, the job is different, as well as the expectation of us in that new and higher position. Oops!

Let’s look at some rookie mistakes: Read More »

Dark Secret of Our Latest Financial Crisis

While the latest mortgage fiasco was very damaging to the US economy, it is only part of the story told by the media. An equally dangerous practice was taking its toll on businesses: publicly traded companies buying back shares of their own stock in excess to drive stock appreciation.

In some cases, buy-backs can be beneficial. For instance, if the market significantly undervalues a corporation’s stock and management knows they have winning products and services in the pipeline, it could make sense for them to buy back shares of their stock. It is a way for a company to invest in itself and reward shareholders. Read More »

How to Make Professional Presentations

It has always been frustrating when a teacher announces a project that needs to be done within a week. Moreover, it isn’t as simple as writing a 500 word essay about the previous summer but a public presentation in front of the entire class. For students who are not so comfortable when it comes to public relations, projects and presentations like these mark the highest worries of the week. Is it possible to prepare a professional-like presentation? The answer is an absolute yes. Preparing a professional presentation is more than possible for anyone. Preparation and repetition of practices are highly recommended as they will aid in confidence and will make sure an individual is ready to begin the presentation on the d-day. Read More »

Donating Cars in California

Have you recently purchased a new car and are having problems with your old one? You don’t know where to park them? Well, one good way of disposing these old vehicles is to donate them. The best place for car donation is the state of California.

Car donation in California is a famous alternative for those who have old vehicles. Car owners can donate their vehicles including vans, cars, boats and other types of vehicles to a charity of their choice. This is one good way of getting rid of an old useless vehicle. In addition, you are able to help those who are in need without bothering yourself about what to do with that car. Read More »

Nine Secrets to Winning a Customer With Copy Writing- For Websites, Marketing And Internet Marketing

Some businesses get thousands of visitors on their websites each month but rarely get someone to buy their product or services. Why is that? The Internet is not the same playing field as it is when you are face-to-face.

On the Internet, your first impression is likely to be your only impression. You have approximately three seconds to get a visitor’s attention when he or she comes to your site. In just three seconds, they will decide if you are a good choice for solving their problem. And once they click off your site, you have lost them forever.

You could be the very best in your industry and have something that people desperately need and want but if it doesn’t come across in your copy, no one will buy it online. So how do you get their attention? Here are some general rules for writing marketing copy that will effectively sell you – and not just on the web. Copy is copy and it works just about the same way in your printed materials. Read More »

Tips For Effective Writing – Your Written Content Makes The Strongest Impression

There are many ways in which a person or an organization can make a first impression. In business, the most common and arguably the most effective is through the written word.

Why is this? Well, because written content has a certain finality to it. It’s safe to say that when any of us reads a flyer, sees a billboard, hears a commercial, reads an article or blog post or visits a website that the text we see or that is behind what we hear is a final version of the thoughts being conveyed. After all, most of us wouldn’t necessarily throw a first draft of anything out into the world for all to see unless we really felt it was optimized for the greatest effect. Read More »