Tag Archives: make

Many people think there is some secret sauce to success in business. I think what people are really looking for are the shortcuts to success. The short answer is that there are no shortcuts. But for there are some things you can do in your business that will increase your odds of success.

In my opinion, there are 7 things that you can use as your secret weapons to success. These 7 secret weapons are common areas you can focus on that will dramatically increase your business and wipe-out the competition. While these 7 secret weapons are simple on the surface, they all take time, patience, and working with a team to carry out. Read More »

There are numerous ways in which to promote your business and today my challenge was to see how many I could come up with that were either zero or low cost. After a brief brainstorming session, I was surprised to see how many I’d managed to come up with and they are probably just the tip of the iceberg. They are all tried and tested methods, all of which can work though the results may also depend on the business you are in. Here are my top 7: Read More »

Membership organizations have two core goals – to attain and retain members. Members are the lifeblood of any membership company and without being able to recruit new members and keep them as happy, re-subscribing members, you will soon find yourself in hot water.

Marketing can be used to help gain new members and to reinforce the value proposition to existing members. Many membership organizations put off marketing because they feel it’s expensive and too time consuming. However, there are many marketing activities that even the most limited association can undertake.

So what are our top 10 membership marketing tips? Read More »

Today’s job search process has become extremely complex and it’s easy to make a single mistake that causes the whole project to self-destruct. Here are a 5 tips to keep your job search alive, as you deal with bizarre questions on job interviews, conflicting advice on writing your resume and a whole lot more.

(1) Google your own name. You can bet recruiters and employers are doing this. If you want to post personal information about yourself, create a private group and invite only close friends and family members. Occasionally someone with a grudge could post a doctored photo of you anywhere or take advantage of a moment when you’re not expecting to be photographed. Report abuse to Facebook and, if appropriate, law enforcement. Read More »

We all know there is a weak spot in everything that exists. For a tree, the weak spot is the limb. For our careers, it’s a new job, especially a promotion into management.

The reason it is a weak spot, is that we arrogantly think that what got us here will continue to serve us well going forward. That thinking is the trap. We fail to realize that with each promotion, the job is different, as well as the expectation of us in that new and higher position. Oops!

Let’s look at some rookie mistakes: Read More »

It has always been frustrating when a teacher announces a project that needs to be done within a week. Moreover, it isn’t as simple as writing a 500 word essay about the previous summer but a public presentation in front of the entire class. For students who are not so comfortable when it comes to public relations, projects and presentations like these mark the highest worries of the week. Is it possible to prepare a professional-like presentation? The answer is an absolute yes. Preparing a professional presentation is more than possible for anyone. Preparation and repetition of practices are highly recommended as they will aid in confidence and will make sure an individual is ready to begin the presentation on the d-day. Read More »

Some businesses get thousands of visitors on their websites each month but rarely get someone to buy their product or services. Why is that? The Internet is not the same playing field as it is when you are face-to-face.

On the Internet, your first impression is likely to be your only impression. You have approximately three seconds to get a visitor’s attention when he or she comes to your site. In just three seconds, they will decide if you are a good choice for solving their problem. And once they click off your site, you have lost them forever.

You could be the very best in your industry and have something that people desperately need and want but if it doesn’t come across in your copy, no one will buy it online. So how do you get their attention? Here are some general rules for writing marketing copy that will effectively sell you – and not just on the web. Copy is copy and it works just about the same way in your printed materials. Read More »