There are many ways in which a person or an organization can make a first impression. In business, the most common and arguably the most effective is through the written word.
Why is this? Well, because written content has a certain finality to it. It’s safe to say that when any of us reads a flyer, sees a billboard, hears a commercial, reads an article or blog post or visits a website that the text we see or that is behind what we hear is a final version of the thoughts being conveyed. After all, most of us wouldn’t necessarily throw a first draft of anything out into the world for all to see unless we really felt it was optimized for the greatest effect.
This is a very important point. It demonstrates how vital it is to ensure that any type of written material that you publish is of the highest possible quality. This is true for your website, your blog, your sales presentations, your marketing material and even a business card.
They say that you only get one chance to make a good first impression. This is generally true, but at least with a face to face interaction, you can rehabilitate the relationship if it didn’t start quite the way you wanted. With written material, it’s permanent. There’s no do-overs with text.
On the other hand, the reverse is also true. When a customer, employee, partner or investor is presented with something that has been carefully crafted to be both informative and interesting, the positive impression will last. Writing’s unspoken quality of finality lends it a great deal of credibility. Not to mention the fact that because it’s “written in stone” it can be referenced over and over. And probably will be.
So when you write a really effective presentation, sales video script or website homepage you will get a tremendous amount of mileage from that content.
So the overriding tip of this article is this: Whatever you write, make sure it is as good as it can be. It’s so worth it to carefully think through what you want to say before putting pen to paper, or fingers to keyboard. It’s important to spell check and review the content to make sure that it delivers the message in the way you intended.
If we can give you one important piece of advice on this topic it would not just be to create your written content carefully, but to extend that further and say please do not try to cut corners or go cheap. If you’re not a good writer or don’t have one available, there are many quality writers out there who can deliver your content in a highly effective and cost-feasible way. So don’t try to create a million dollar sales page for a penny per word. This will bite you in the end.
Writing is often the first and best way to impress and sway the opinion of those who matter most, so take the time and care to give them the best you can offer. The success good writing can bring you will far outweigh the cost and the effort.